From the beginning, Pernod Ricard has made promoting responsible drinking the centerpiece of its CSR engagement. In alignment with its baseline position as a Créateurs de convivialité, Pernod Ricard is thus fully committed to promoting responsible conviviality.
" We want to deliver a message of moderation so that alcohol consumption remains a pleasurable experience, synonymous with festivities and conviviality " Patrick Ricard.
PERNOD RICARD’S COMMITMENTS
To ensure that the consumption of our products is an enjoyable and safe experience, Pernod Ricard promotes a moderate drinking culture and combats alcohol misuse through education and enforcement campaigns run individually or, whenever possible, in partnership with other members of our industry, non-profit organisations and public authorities. The Group has also defined strict internal ethical marketing standards through its Code for Commercial Communications.
Historically, Pernod Ricard has defined five priority areas of action to address specific at-risk audiences and behaviours related to inappropriate alcohol consumption patterns.
- Promote moderate drinking
- Avoid drink-driving
- Make young people aware of the risks links to excessive or inappropriate alcohol consumption
- Dissuade pregnant women from drinking alcohol
- Make employees aware of their responsibilities
Pernod Ricard’s actions result from strong convictions within the Group, but also from working in close cooperation with industry players.
THE FIVE INDUSTRY COMMITMENTS ON RESPONSIBLE DRINKING: PERNOD RICARD LEADING THE WAY
The ICAP (now part of IARD) Conference held in October 2012 marked a turning point in the promotion of responsible drinking within the alcohol industry. Pierre Pringuet, former Chief Executive Officer of Pernod Ricard and now Vice-chairman of the board, on behalf of eleven leading beer, wine and spirits producers and two trade associations, announced five commitments to further reduce the harmful use of alcohol, reinforcing the World Health Organisation (WHO) Global Strategy. This commitment reflects Pernod Ricard’s determination, as co-leader in the Wine and Spirits industry, to play a key role in inspiring a collective dynamic among the industry to spread increasingly responsible practices. The companies have five years, between 2013 and 2018, to address all five issues. An assessment will be carried out by an independent third party and results shared on an annual basis.
RESPONSIB’ALL DAY: PERNOD RICARD’S 18,000 EMPLOYEES, AS FRONT-LINE AMBASSADORS FOR RESPONSIBLE DRINKING
Held for the first time in 2011, Responsib’ALL Day is emblematic of the involvement of Pernod Ricard’s employees in supporting the Group’s CSR engagement. The idea of organising Responsib'ALL Day came from employees and quickly gained support from top management. Once a year, for 24 hours, and simultaneously in all affiliates worldwide, all 18,000 employees stop their usual activities and take action to promote responsible drinking practices. This event, reflecting the spirit of conviviality that is deeply rooted in Pernod Ricard’s DNA, is the opportunity for employees to share good practices, give new impetus to initiatives developed over the year and continue to implement concrete actions.