Corporate Social Responsibility is a major focus in Pernod Ricard's constant quest for improvement. The Group has risen to the challenge of reconciling financial efficiency, respect for stakeholders, environmental protection, consumer protection and cultural awareness.

Empower our Employees

Pernod Ricard employees are at the heart of the Group’s CSR engagement, as beneficiaries of the Group’s commitments and as ambassadors and contributors to the Group’s pursuit of responsibility.


Employees are at the heart of the Group's CSR platform as Pernod Ricard's best ambassadors. The engagement of each employee is cultivated and promoted through a collaborative and convivial work environment where talents can grow and where employees are empowered to make a difference. Empowering the Group's employees strengthen the power Pernod Ricard to carry its CSR commitments.

This engagement relies on five actions:

  • Educate all employees in sustainability challenges and Pernod Ricard’s CSR engagement.
  • Engage our employees in CSR actions and empower them to bring innovative ideas.
  • Promote diversity and relationships based on mutual trust and respect.
  • Pay close attention to the well-being of Pernod Ricard's employees and support their development.
  • Expect the Group's Leaders to lead by example.

Educate all employees in Pernod Ricard’s CSR engagement 

In the last internal survey iSay (June 2013), 94% of Pernod Ricard employees said they were aware of the Group’s social responsibility priorities and 89% stated that they felt involved in Pernod Ricard’s sustainable development initiatives.

Engage our employees in CSR actions

First, the Group develop entrepreneurial spirit to generate change, innovation and action at work by fostering the exchange of ideas and know-how (learn more about Pernod Ricard), recognizing and awarding teams' commitment to the Group, promoting entrepreneurial spirit and participatory innovation among employees.
Secondly, Pernod Ricard encourages employee' commitment to CSR actions.

Promote diversity and relationships based on mutual trust and respect

Pernod Ricard considers diversity and differences as a valuable source for enriching creativity and is committed to promoting diversity of gender, age and origin within the Group. It undertakes various actions to meet this goal such as strengthen support for female leadership or ensure diversity in recruitment and education of employees.

Pay close attention to the well-being of our employees

Pernod Ricard has defined four priority areas of action. Pay close attention to new recruits’ integration, provide support to accelerate career development, monitor well-being within the company and foster social dialogue.

Expect the Group’s Leaders to lead by example

Pernod Ricard develops its responsible leadership culture through the Leadership Model, a well-structured handbook that provides managers with keys to act as models and inspire others, particularly in regards to CSR.